One of the most recommended strategies for increasing your sales on Amazon? Win your product’s Buy Box. The Buy Box accounts for more than 80 percent of sales, meaning most shoppers don’t bother looking at other sellers — they click, “Add to Cart,” and make their purchase.

  • Win your Buy Box with the following strategies:
  • Keep your product in-stock
  • Respond to shopper questions within 24 hours
  • Set a competitive price for your products
  • Optimize your order fulfillment process — or use Fulfillment by Amazon (FBA)
  • Minimize your order defect rate (ODR)
  • Meet your promised shipping times

Keep in mind, that winning your product’s Buy Box is an ongoing strategy. Your business needs to maintain its performance, like modifying its prices or optimizing its inventory management, if it wants to beat other sellers.

Use Amazon’s Product Classifier tool

When people shop on Amazon, they rely on filters to narrow their choices. That’s why — if you want to increase your sales with high demand low competition products, you need to classify your products into the appropriate categories and sub-categories.

For example, if you sell grills, you have several categories available, including:

  1. Patio, Lawn & Garden
  2. Outdoor Recreation
  3. Kitchen & Dining

If you’re selling a grill for backyards, you’d want to choose the “Patio, Lawn & Garden” category. For the sub-category, you’d choose “Grills.” Now, when users search for grills, they can find — and purchase — your product with ease.

In addition to categorizing your products, you also want to optimize each of your product listings. By optimizing your product listings with relevant, high-value keywords, you can improve your visibility in search results.

This means, that when a user searches for, “grills,” your product appears on the first page of results.

Based on search data from Google, it’s evident that businesses ranking on the first page of results earn the most traffic. For example, the website that ranks first in a Google search result receives 33 percent of search traffic.

While different platforms, it’s likely that user behaviour on Google carries over to Amazon. Shoppers will view the highest — and most relevant — search result first. And Amazon’s algorithm ensures it’s providing users with relevant results, as people wouldn’t shop there otherwise.

That is why it’s critical that your product listings feature keywords in the following areas:

  • Product title
  • Product description
  • Product features

Make sure, however, that you’re targeting relevant keywords and avoiding keyword stuffing.

Target long-tail keywords

If you want to boost your sales on Amazon, you need to optimize your product listings with long-tail keywords.

What are long-tail keywords?

Keywords with four to six words

Keywords with a specific user intent

Keywords with a lower search volume, competition, and cost-per-click (CPC)

Companies unfamiliar with SEO often optimize their products for short-tail keywords, which are the opposite of long-tail keywords. A short-tail keyword features one to two words and has a broad intent. That’s why short-tail keywords often have a high search volume.

Focus on long-tail & synonyms keywords in your strategy, and you’ll reach your target shopper and increase sales.