If you’ve been attending trade shows for any length of time, you know that it’s important to have a great exhibit. But what do you do if your exhibit is no longer generating the results you want? Should you revamp it or replace it altogether? In this article, we’ll explore when it might be time for a change.
1. When Attendance is Declining
One of the most obvious signs that it might be time for a change is if attendance at your trade show booth is declining. If you’re not getting the foot traffic you used to, it could be because your exhibit is no longer standing out. Attendees may have seen it so many times that it’s become boring, or it may no longer be relevant to their needs. If you see a decline in attendance, it’s time to consider making a change.
2. When Your Exhibit is Dated
Another sign that it might be time for a new exhibit is if your current one looks dated. If your booth looks like it belongs in a previous decade, it’s time for an update. Attendees are looking for fresh, modern exhibits, and if yours doesn’t fit that bill, they’re likely to walk right past. Make sure to keep your exhibit up-to-date with the latest trends. For instance, if everyone is using digital displays these days, consider adding some to your exhibit.
3. When It’s Not Getting Results
Even if attendance at your booth is steady, it might be time for a change if you need to get the results you want. If you’re not making sales or generating leads, something needs to change. It could be that your exhibit is simply not designed to generate results. Or, it could be that it’s not properly staffed or that your sales team is not trained properly. But, if you’re still waiting for the results you want, it’s time to take a close look at your exhibit and make some changes.
To Sum It Up
Now you know when it’s time to replace or revamp your trade show exhibit. By taking a close look at your goals, your budget, and the current state of your exhibit, you can make an informed decision about what will work best for your company. If you need help with the trade show graphics or construction of your new exhibit, contact a professional company to get started.